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Secret Santa spreads holiday cheer

By Ashton Marra

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December 21, 2012 · Christmas came a little early for some shoppers in Wood County after a do-gooder made a donation intended to spread holiday cheer.

 

It’s a Christmas classic almost any child could recognize. “You better watch out, you better not cry, you better not pout, I’m telling you why. Santa Claus is…” well, some may say he’s already come to one West Virginia town.

 

An anonymous donor made a stop at the Vienna Kmart in Wood County earlier this week bearing gifts, but maybe not the kind you’re thinking of, wrapped up and tied with a bow. No, this Secret Santa brought the gift of Christmas cheer through a rather large donation. Kyle Chester, the store manager, explained.

 

“He came to the store around noon and went back to our layaway department and had requested to pay off some layaways,” Chester said. “He said that he wanted to pay off multiple layaways that contained toy items.

 

“Typically, you see people pay off two or three or maybe even five layaways, but he requested we get together as many layaway contracts as possible.”

 

Chester said they’re called Layaway Angels, people who go to a Kmart or WalMart and pay off the balances of layaways that contain items for children. It’s a trend that’s spread across the country only within the past few years.

 

Andrew Stein, Chief Marketing Officer for Kmart, said that trend may have something to do with the downturn in the economy.

 

“I think people care about the communities they live in and they care about the people in their communities. They want people to potentially experience what they are able to, but those less fortunate aren’t able to,” Stein said. “So, you know, it’s a really nice thing.”

 

The notion of Christmas being a time of giving often inspires many of us to donate, whether it’s a few dollars in a bright red Salvation Army bucket or a bag of canned foods to the local food pantry, but Stein said the gifts these angels are giving are a little different.

 

“It’s obviously different than donating to a charity. I think this feels very personal and it feels like you are making a difference for a very specific family,” Stein said.

 

And Chester shares in that belief. While the anonymous donor creates the joy, Chester and his staff get to share in it with those who receive the donations.

 

“It’s definitely an incredible experience to get to hear the customers when we call them to let them know when their layaway has been paid off by an anonymous donor. Some people have tears of joy, some people are screaming with excitement, others have laughter of disbelief and others think it’s some kind of practical joke, and it’s always a joy for the management team to call the customers and invite them to the store to pick up their layaway that’s been paid off,” Chester said.

 

This year’s Secret Santa in Vienna paid off the layaways of 41 families, at a total of more than 86 hundred dollars, and while he may be one of the largest, Stein said the company takes reports from stores every day of people across the country doing the same, making a small donation to spread some holiday cheer.

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