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Local foods groups aim to bridge gap between farmers, consumers

farmers market
The Montgomery Farmers' Market will be held on Wednesdays from 2 to 6.

By Erica Peterson

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May 2, 2011 · April showers bring May flowers...and fruits, and vegetables. Farmers' markets around the state open this month, offering people around West Virginia a chance to buy fresh, local produce.

On a warm April day, people in Montgomery are gathering in a grassy lot next to city hall. There are eggs and soap for sale, and every visitor gets a free tomato plant. In a corner, kids get their faces painted and musician Kris Allen plays his guitar.

 

It’s the kickoff for the Montgomery Farmers' Market—a new market on the Kanawha-Fayette county line.

 

Glenna and Paul Fox sit behind a table, displaying cartons of large brown eggs. Their farm is in Fayette County.

 

“We’re selling fresh eggs,” Glenna Fox said.

 

The Foxes usually sell at the two farmers' markets in Fayette County, but say they’re expanding to the new Montgomery market this year.

 

“There’s a lot more people live in this valley than there is up around Fayetteville, Oak Hill,” Paul Fox said. “So if you can get a market down here, you may have more customers. I just thought we’d try it.”

 

The Montgomery Farmers' Market is one of two markets WVU Extension Agent John Porter is starting in Kanawha County this year. The other is on Charleston’s West Side. He says these markets are essential to the success of the local foods movement in West Virginia.

 

“Well, I think it’s important if we’re going to develop the West Virginia food economy and the farm economy that we look at the relationship between the consumers and the producers,” Porter said.

 

“We need to make sure that the needs of both of those communities are being met, sort of to meet them halfway. So, a farmer’s market is a great way to do that because it provides a location for people who eat food and people who grow food to meet.”

 

That’s one of Savanna Lyons’ goals too. She’s the director of the West Virginia Food and Farm Coalition. She says one way to increase access to farmer’s markets is to allow food stamps. This, she says, will give people an alternative to using their benefits at dollar stores for food with a low nutritional value.


“For a lot of communities, the Family Dollar is a place that you can walk to really easily and the grocery store is a difficult place to get to,” Lyons said. “So, starting farmer’s markets in those kinds of communities is one way to get rid of these food deserts where people can’t access food that’s health or fresh.”

 

Another local foods effort is underway in Raleigh and Summers counties. The Lamb and Chevon Association is a marketing co-op of lamb and goat farmers. WVU Extension Agent David Richmond says there’s a lot of potential for lamb and goat meat in southern West Virginia among certain ethnic groups, including Indians and Pakistanis.  

 

“They have a high demand for lambs and goats as their main staple,” he said. “Ours is probably beef and hogs, where they have a like for the lamb and goats. So our local supermarkets don’t have a big selection of those products.”

 

Richmond hopes the Lamb and Chevon Association will get off the ground by June or July. There’s another initiative in the northern part of the state, selling local beef under the brand Mountain State Natural.

 

Back at the Montgomery Farmers' Market, Lou Ann Bowen is buying baskets of flowers. She says her father used to own a produce market in Montgomery, but since he died there’s no place to buy fresh produce in town.

 

“Oh, it’s so exciting,” she said. “I just like to see anything come into our town it’s such a nice town and it kind of gets down-rated all the time, so anything that’ll bring business in, I really appreciate.”

 

Montgomery is about 30 minutes from Charleston and 30 minutes from Fayetteville. Many residents drive to Charleston for groceries. Diana Wilson of the Upper Kanawha Valley Economic Development Corporation says rising gas prices will probably work in the local market’s favor.

 

“The economy right now, I think will really benefit our market because with the gasoline prices as high as they are, people aren’t going to travel 30 or 40 minutes to go somewhere to purchase,” Wilson said. “So I think as each community develops their farmers’ market it’s really going to be beneficial to the community.”

 

The Montgomery Farmers' Market is held every Wednesday afternoon through December.

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